伊隆·马斯克：现实版钢铁侠

1、为了帮别人解决问题——从人们的需求和痛点出发，才能取得世俗意义的成功

2、因为他想解决一些重要的问题——从自己强烈的内驱力出发，才能坚持

MUSK读了物理学和经济学双学位，转了三次校，带着十万美元助学贷款负债。

1995年Musk到科技创新的圣地硅谷，想找一份互联网公司的工作，那时只有一家企业，还拒绝了他，所以他决定创建自己的互联网公司。公司要做什么？他的理念是要帮助人们解决困难，思考后MUSK开发了软件Zip2，解决互联网时代传统媒体传播的难题。被收购后赚了第一桶金。

有了创业成功的经历，在很多方面轻车熟路，比如管理和薪酬。接下来马斯克想要解决人们走到街上才能转账汇款的问题，只需要通过电子邮件就行，用分红2000万美金开发PAYPAL。一年后软件被收购，变现1.3亿。

成为亿万富豪，接下来该干什么好，是买一座岛过上退休的生活，还是开始追逐自己真正的梦想？马斯克的人生哲学绝对不是享乐主义，而是向死而生，他开始思考人类本世纪最重大的问题 ，可持续能源，移民外星，生物科技和脑科学，人工智能。

为解决能源问题，创立Solar City和电动车企业Telsa。最大的难题是，怎样才能降低电池组成本？从第一性原理出发（物理构成）思考，电池所需要的无非是那些金属，而成品的价格是原材料的好几倍。他买了材料和工程师一起研究怎么组装，从而成功降低成本。（PS.其实从管理会计的角度，他把除材料成本外的其他成本都尽量压缩到零，包括人工成本和生产费用等等。可见我们现有的体系效率有多低，有多大改进的空间。）

生不逢时遇上金融危机，汽车产业极不景气，2008年底Telsa还有两三天破产。得到融资起死回生，靠他出众的自我营销能力。我不认为所谓的骗子可以欺骗所有聪明人，说服力一定是靠真诚。让其他人相信自己所说的愿景Vision，自己内心一定深信不疑，这时候全世界都会来帮助你。

他离实现自己的最终梦想又近了一步，要鼓励人类探索外星，首先要降低成本，需要生产可回收火箭🚀，所以他创办SpaceX。为了解火箭，他去读了康奈尔大学的博士。可能他从不是一个优秀的管理者，可他是最棒的总工程师。

每天能让你从床上爬起来的是什么？

A lot of people think that successful entrepreneurs are just happened to be in the right place at right time with the right product or right service. That is untrue. Serial entrepreneurs are psychological driven and it's usually to do with something in their childhood.

Elon grew up with a unfettered upbringing. He said that he was basically raised by books and occasionally nannies. He didn't have a lot of adult supervision，he said he was out there building explosives and learn about conduction with very little supervision. He had a passion for engineering, physics and the sciences as well.

After his parents divorced, Elon went to live with his father in 9 years old, which he said it was a huge mistake. His father was an engineer, Elon said that a lot of his engineering nous came from his father.

Elon's relationship with his mom appears to be good, and went from strength to strength. His mom was probably the ultimate optimist, who has been modeling for 50 years.

The real stellar entrepreneurs, their life experience particularly in childhood, are the determinant of their success later on. If you look at their childhood, you will find a number of adverse events, substantial adverse events like school bullying or being rejected. These events drive you, you need to prove something. You wanna gain control of a world again you didn't have control of when you're younger. And you move toward a top job, being an entrepreneur, being a CEO, which gives you power, strength and control.

Elon took on wrestling class and a bit of judo in an attempt to compensate with a bit of improved physicality, and then he grew up a little bit and really took the bullies head on.